Brand name basics: guidelines for success

The United States boasts 24 million companies, and every year that number goes up by 6 million. Due to the sheer volume of in-use names alone, developing a unique brand name often takes hours of work …

Posted on Aug 24, 2017 3 min read
  • Marketing

How much should you spend on customer acquisition?

Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or phrase tossed around by investors as a factor in determining the …

Posted on Aug 13, 2017 3 min read
  • Marketing

Honing your sales tactics

Few things turn potential customers off more than an obvious, hard sell of a product or service. The trick to avoiding this is treating each prospect as an individual throughout the process, starting …

Posted on Aug 12, 2017 3 min read
  • marketing
  • sales

12 cheap marketing ideas that work

You don’t have to dump an endless stream of money into marketing your business, and you don’t have to rely solely on social media marketing when you’re working with limited funds. Budget-friendly …

Posted on Aug 11, 2017 3 min read
  • marketing
  • website
  • blog
  • SEO
  • cross promotions

Using negative feedback to your advantage

Negative reviews repel potential customers, and if the review goes viral, it can severely or permanently damage your company’s image. But it doesn’t have to be that way. An articulate, thoughtful …

Posted on Aug 11, 2017 3 min read
  • customer service
  • customer relations
  • reviews

Doing this in your community can build awareness for your business

Social media platforms and local advertising go a long way toward increasing name recognition in your community, but results are lackluster when your goal is to build trust, become a presence in your …

Posted on Jul 20, 2017 3 min read
  • Marketing
  • Tips

Customer testimonials: Going beyond positive reviews

Testimonials push site visitors to learn more about your company, encourage on-the-fence customers to seal the deal, and make your company stand out in the mind of someone who may not need your …

Posted on Jul 19, 2017 4 min read
  • Reviews
  • Testimonials
  • Marketing
  • customer engagement

Making a customer loyalty program work for your small business

Loyalty programs aren’t just for big box stores – for smaller businesses they increase customer retention and help fine tune your marketing approach, ultimately providing a low-cost means of building …

Posted on Jul 19, 2017 4 min read
  • marketing
  • customer loyalty
  • reward programs
  • customer satisfaction

The social media platform your customer is probably on

Social media started out small, relegated to internet chatrooms and message boards. Then 2002 hit, and suddenly connecting with people online wasn’t just a novelty – it quickly became an intrinsic …

Posted on Jul 19, 2017 3 min read
  • Marketing
  • Tips

Get your money's worth on Facebook advertising

Facebook advertising might not be in your budget today, you might think you need hundreds or even thousands of dollars to get started. You can start with $20! In fact, you could start with $1. If …

Posted on Jun 20, 2017 1 min read
  • marketing