Facebook Ads 101 – campaigns, sets, and ads
Cheap, effective, and user friendly, Facebook Ads is more than just a quick way to market on the biggest social media platform in the world – you can also create mobile ads and Instagram promotional …
Posted on Aug 29, 2017 3 min read
Is customer relationship management software right for my company?
Customer Relationship Management (CRM) software is a broad term that describes programs, tools, and apps that take your contact list to an entirely new level. Attributes vary depending on the software …
Posted on Aug 29, 2017 3 min read
Your local Chamber of Commerce isn’t a relic – it’s a wealth of opportunity
There’s a reason Chamber of Commerce groups still stand strong in a world that revolves around technology – they provide local business owners with a way to connect and network in person, affording …
Posted on Aug 29, 2017 3 min read
The basics: developing a content marketing strategy
Content marketing provides valuable information and/or targeted entertainment that fits your brand’s personality and connects with your customers, sans any type of product plug. For business owners, …
Posted on Aug 25, 2017 3 min read
Yes, your site needs a blog – here’s why
When today’s consumers want information, inspiration, and entertainment, they head online, and frequently end up on a blog, resulting in over 409 million people reading 22.3 billion blog pages every …
Posted on Aug 25, 2017 3 min read
4 simple ways to increase brand awareness
A strong social media presence and traditional marketing efforts both build brand awareness, but there are several other things you can do to garner more interest in your business and increase its …
Posted on Aug 24, 2017 3 min read
Brand name basics: guidelines for success
The United States boasts 24 million companies, and every year that number goes up by 6 million. Due to the sheer volume of in-use names alone, developing a unique brand name often takes hours of work …
Posted on Aug 24, 2017 3 min read
How much should you spend on customer acquisition?
Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or phrase tossed around by investors as a factor in determining the …
Posted on Aug 13, 2017 3 min read
Honing your sales tactics
Few things turn potential customers off more than an obvious, hard sell of a product or service. The trick to avoiding this is treating each prospect as an individual throughout the process, starting …
Posted on Aug 12, 2017 3 min read
12 cheap marketing ideas that work
You don’t have to dump an endless stream of money into marketing your business, and you don’t have to rely solely on social media marketing when you’re working with limited funds. Budget-friendly …
Posted on Aug 11, 2017 3 min read