The sky’s the limit: strategies to expand your business

Taking that leap and starting your business was equal parts terrifying and exciting. But you did your research, made your plans and put in the work. Today, your customer base is loyal and profitable …

Posted on Apr 9, 2018 4 min read
  • expansion
  • growth
  • franchise
  • export
  • diversify

9 tips to make every word count

The instant a person hops on the internet, they’re surrounded by words. Thousands of words that blur together in a haze of inboxes, social media apps and browser tabs. So how do you make your words …

Posted on Apr 2, 2018 4 min read
  • content
  • writing
  • marketing
  • conversion
  • ppc ads

Reel in lapsed customers with these tips and tricks

We’ve covered the basics of customer reactivation (click the link for a refresh). Now, let’s dig deeper. The following tips and tricks help you create high-response surveys and effective win-back …

Posted on Mar 26, 2018 6 min read
  • customer reactivation
  • survey
  • retargeting ad
  • sales
  • marketing

5 ways to increase website traffic (no content marketing required)

Content may rule the internet, but it’s by no means the only traffic driver out there. Let’s take a break from the “king,” get back to the basics and dig into tried-and-true ways to bump up your …

Posted on Mar 19, 2018 4 min read
  • seo
  • ppc ads
  • search engine ads
  • google adwords
  • google display network
  • bing ads
  • display ads
  • marketing
  • website
  • traffic

Conversion rates, goals and testing: making your website work for you

When a visitor lands on your website, the layout, design, copy and images all lead them on a path to completing the action you designed your entire site for, whether that’s purchasing a product, …

Posted on Mar 12, 2018 5 min read
  • website
  • conversion rate
  • conversion goal
  • website conversion
  • website testing
  • google analytics
  • optimizely
  • vwo

Dive into the conversation: a guide to marketing, networking and cultivating relationships on Twitter

Twitter’s 330 million users are on the platform to have conversations. Rapid-fire conversations that begin with 280-character prompts. While the fast-paced environment may seem overwhelming, once you …

Posted on Mar 5, 2018 8 min read
  • marketing
  • scheduled tweets
  • tweet engagement

Video is taking marketing by storm—here’s how to get started

With experts estimating that video will account for 80% of all consumer internet traffic by 2019, YouTube reporting 100% increases in mobile consumption every year and social videos generating 1,200% …

Posted on Feb 26, 2018 6 min read
  • content marketing
  • video marketing
  • video
  • youtube
  • periscope
  • vimeo
  • instagram

Create that elusive work-life balance with these tips, direct from other entrepreneurs

For entrepreneurs, crafting a sustainable work-life balance can be challenging. They single-handedly do the jobs of multiple people and many keep their day jobs while building their businesses to …

Posted on Feb 22, 2018 4 min read
  • entrepreneur
  • interview
  • time management
  • work life balance

The ultimate guide to promoting your best content

Here’s the truth: Most content is not worth paying to promote. But when you pinpoint those few gems that are and utilize low-cost promotion options to get the content in front of a wider audience, …

Posted on Feb 19, 2018 6 min read
  • content marketing
  • content promotion
  • brand awareness
  • website
  • blog post
  • infographic
  • video

Get them talking: engagement = brand awareness

Research shows that positive engagements with a business on social media, especially Facebook, increase brand awareness while reinforcing customer trust and loyalty. But fostering an environment for …

Posted on Feb 12, 2018 5 min read
  • customer engagement
  • brand awareness
  • marketing