Video is taking marketing by storm—here’s how to get started

With experts estimating that video will account for 80% of all consumer internet traffic by 2019, YouTube reporting 100% increases in mobile consumption every year and social videos generating 1,200% …

Posted on Feb 26, 2018 6 min read
  • content marketing
  • video marketing
  • video
  • youtube
  • periscope
  • vimeo
  • instagram

Create that elusive work-life balance with these tips, direct from other entrepreneurs

For entrepreneurs, crafting a sustainable work-life balance can be challenging. They single-handedly do the jobs of multiple people and many keep their day jobs while building their businesses to …

Posted on Feb 22, 2018 4 min read
  • entrepreneur
  • interview
  • time management
  • work life balance

The ultimate guide to promoting your best content

Here’s the truth: Most content is not worth paying to promote. But when you pinpoint those few gems that are and utilize low-cost promotion options to get the content in front of a wider audience, …

Posted on Feb 19, 2018 6 min read
  • content marketing
  • content promotion
  • brand awareness
  • website
  • blog post
  • infographic
  • video

Get them talking: engagement = brand awareness

Research shows that positive engagements with a business on social media, especially Facebook, increase brand awareness while reinforcing customer trust and loyalty. But fostering an environment for …

Posted on Feb 12, 2018 5 min read
  • customer engagement
  • brand awareness
  • marketing

First impressions matter: refreshing and maintaining your website

Your website is your digital storefront, business card, resume or all of the above. According to Stanford University, 75% of people judge the trustworthiness of a company based entirely on the design …

Posted on Feb 5, 2018 5 min read
  • website
  • business
  • content
  • blog
  • design
  • outsourcing

A comprehensive guide to marketing and selling on Instagram

With over 800 million active users, Instagram is only beat by Facebook in global popularity. And because the platform is owned by Facebook, it’s also privy to Facebook’s unbeatable targeting …

Posted on Jan 29, 2018 7 min read
  • tips
  • marketing
  • Instagram
  • Instagram shops
  • Instagram ads

Marketing and selling on the world’s largest social media platform

Facebook has undergone multiple transformations since it launched in 2004. What started as a social network exclusively for college students is now a gold mine for marketing professionals and a …

Posted on Jan 22, 2018 5 min read
  • marketing
  • tips
  • retail
  • freelance

Get detailed, be realistic: budgeting tips for freelancers and microbusinesses

When you’re freelancing or running a microbusiness, it’s tempting to view every paid invoice as your paycheck. But having a thoughtful, detailed budget gives you opportunities for growth; without …

Posted on Jan 15, 2018 4 min read
  • budget
  • finances
  • taxes

Keep your business secure and thriving with these four tips

Flying by the seat of your pants when it comes to your business finances? This year, protect yourself from getting burned by clients, vow to charge what your skills are worth and find ways to cut …

Posted on Jan 15, 2018 5 min read
  • tips
  • financial
  • tools

Four productivity tools you need to check out

Do you want to take on more projects or clients, free up mental energy for what you’re already working on or enjoy a well-deserved breather? None of that is out of reach. The following apps and …

Posted on Jan 8, 2018 4 min read
  • tips
  • productivity
  • apps