A winning collaboration: best practices and inspired ideas for teaming up

Teaming up with another business can save money on marketing costs, increase the effectiveness of your efforts, widen your audience and keep your current base engaged and loyal. It’s a tactic used by …

Posted on Dec 10, 2018 5 min read
  • collaboration
  • growth
  • marketing
  • content
  • networking
  • cross-promotions

You’ve earned it: 15 ways to de-stress and recharge over the holidays

As the majority of the world slows down and savors the last few weeks of the year, entrepreneurs (and their employees) run themselves ragged to ensure business stays on track. Whether you simply …

Posted on Dec 3, 2018 6 min read
  • entrepreneur
  • work life balance
  • self-care
  • employees

3 steps to close out your finances and get ready for the new year

The year is coming to a close, which means now’s the time to review your books and get ready for tax season (yes, that’s right around the corner). Before you take a break to celebrate the new year, …

Posted on Nov 26, 2018 6 min read
  • finances
  • tools
  • taxes
  • bookkeeping
  • reports

Lead, network, grow: 6 communication skills every entrepreneur should master

“The art of communication is the language of leadership.” - James Humes, author and presidential speechwriter Communication drives every single aspect of a person’s life, from small things like …

Posted on Nov 19, 2018 7 min read
  • communication
  • writing
  • entrepreneur
  • negotiation
  • networking
  • sales
  • books
  • online courses
  • resources

17 holiday marketing ideas to up sales and loyalty

The holiday season is right around the corner and now’s the time to start launching your holiday marketing campaign. According to the National Retail Federation, up to 40% of small businesses’ sales …

Posted on Nov 12, 2018 4 min read
  • marketing
  • holidays

Is an app right for your business? Here's the answer and how to get started

Well-designed mobile apps enhance brand visibility, streamline tasks like invoicing and sales, up customer loyalty and boost marketing efforts. But, they can also be a huge waste of money if you …

Posted on Nov 5, 2018 5 min read
  • app
  • marketing
  • Google
  • Apple
  • branding

Click-to-messenger ads: chat, convert and improve your Facebook marketing ROI

There’s been lots of hype around social media marketing over the years, but in 2015 monthly usage of the top four messaging apps soared above usage of the top four social media platforms. And …

Posted on Oct 29, 2018 6 min read
  • messenger
  • Instagram
  • marketing
  • advertising
  • content

6 mistakes (almost) every entrepreneur makes

Everyone stumbles at some point and entrepreneurs are no exception. Launching a new business requires a lot from the person behind the idea. Strategies and tasks that could potentially make or break …

Posted on Oct 22, 2018 6 min read
  • finances
  • outsourcing
  • marketing
  • failure
  • market research
  • productivity
  • time management

Improve your products and grow with market research

The biggest names in business, from Lego to Apple, all have one thing in common: They constantly study their markets and look for ways to improve existing products and launch new, successful ones. …

Posted on Oct 15, 2018 6 min read
  • survey
  • market research
  • customer feedback
  • product development

Text to engage: A primer on SMS marketing

Is your phone within arms-reach right now? If you’re like 79% of smartphone users, you have your phone on you or nearby for 22 hours out of the day. Every day. And so do your customers. Mobile usage …

Posted on Oct 8, 2018 6 min read
  • sms marketing
  • text marketing