Hey beauty experts: 5 marketing tips for massage therapists and estheticians
Word of mouth works wonders for those in the beauty industry, but it only goes so far. Target your local community and establish yourself as an expert in your field via social media with these five …
Posted on Oct 13, 2017 3 min read
Not a writer or graphic artist? You can still make shareable content
Content marketing increases social media followers, drives traffic to your site, and builds trust with consumers. But when you’re working with a small budget, it’s one of the first things to drop on …
Posted on Oct 13, 2017 3 min read
Stand out from the crowd: benefits of business awards
Millions of companies all over the world compete to attract and retain customers, giving consumers endless choices to meet their personal and professional needs and wants. So how do you stand out from …
Posted on Oct 13, 2017 3 min read
5 tips for promoting your construction company
You don’t have time to mess around with massive advertising campaigns; there’s work to do and schedules to keep. Construction companies notoriously rely on word of mouth to get new customers, which is …
Posted on Oct 11, 2017 3 min read
Beginner's guide to creating an actionable customer database
Customer databases are the backbone of conversion and retention, giving you information that lets you tailor marketing efforts and programs to your actual customer base. The result? Reduced costs, …
Posted on Oct 11, 2017 3 min read
Is it worth it to emblazon your logo on products?
There’s a reason some branded products don’t work: the design is cheesy, the quality is cheap, and most consumers don’t want to walk around advertising something unless it actually looks good (and …
Posted on Oct 11, 2017 4 min read
Play to your strengths: destination shopping is what consumers want
Consumers want experiences, not things, and as a retailer you’re in a unique position to give them just that by turning your store into a place they want to go, even if they don’t necessarily need to …
Posted on Oct 11, 2017 3 min read
Go viral with StumbleUpon
Ever wonder how certain pieces of content ended up going viral? There’s a good chance it happened because of StumbleUpon. Designed for consumers who love falling down a rabbit hole online, this part …
Posted on Oct 8, 2017 3 min read
Recycle, repurpose, repromote: getting the most out of your existing content
You’ve dumped time and money into your content marketing strategy, but you’re quickly running out of both. Give yourself (and your wallet) a break and get the most out of what you’ve already produced …
Posted on Oct 8, 2017 3 min read
Save time (and minimize financial headaches) with these four accounting tools
The average freelancer is pretty passionate about their chosen field, but when you’re self-employed, you don’t have the luxury of just doing the the fun stuff while others handle menial tasks like …
Posted on Oct 1, 2017 3 min read