Play to your strengths: destination shopping is what consumers want

Consumers want experiences, not things, and as a retailer you’re in a unique position to give them just that by turning your store into a place they want to go, even if they don’t necessarily need to …

Posted on Oct 11, 2017 3 min read
  • Tips

Go viral with StumbleUpon

Ever wonder how certain pieces of content ended up going viral? There’s a good chance it happened because of StumbleUpon. Designed for consumers who love falling down a rabbit hole online, this part …

Posted on Oct 8, 2017 3 min read
  • Marketing
  • stumble upon
  • content marketing
  • stumble upon ads

Recycle, repurpose, repromote: getting the most out of your existing content

You’ve dumped time and money into your content marketing strategy, but you’re quickly running out of both. Give yourself (and your wallet) a break and get the most out of what you’ve already produced …

Posted on Oct 8, 2017 3 min read
  • marketing
  • tips
  • content
  • video
  • infographic
  • eBooks
  • blog

Save time (and minimize financial headaches) with these four accounting tools

The average freelancer is pretty passionate about their chosen field, but when you’re self-employed, you don’t have the luxury of just doing the the fun stuff while others handle menial tasks like …

Posted on Oct 1, 2017 3 min read
  • financial
  • accounting
  • invoicing

Balancing time and funds: 6 marketing ideas for nonprofits

Effective marketing increases donations and gets your message out there, but for most nonprofits, it’s difficult to spend the time making low-cost ideas work. But, shelling out money when, ideally, …

Posted on Sep 29, 2017 3 min read
  • nonprofit
  • marketing
  • advertising

Is launching on Product Hunt worth it?

You’ve seen Product Hunt mentioned from time to time, especially when talking with colleagues and clients in the tech industry. But what is it, and would it be a useful tool for you? The basicsFounded …

Posted on Sep 29, 2017 3 min read
  • Marketing

When your business name no longer fits

No matter your reason, changing your business name can be costly, stressful, and time consuming; but it can also be lucrative. Way back in 1992, Sprint was known as United Telecom; in 2008, Kinkos …

Posted on Sep 29, 2017 3 min read
  • Tips

When your marketing budget and home utility budget match

You know that $200 doesn’t go very far in your personal life, and when it comes to marketing your business that monthly budget can feel like pennies. But with some strategic thinking and a little …

Posted on Sep 29, 2017 3 min read
  • marketing
  • finances
  • SEO
  • referrals
  • content marketing
  • Bing
  • directories

Work the perks, avoid the pitfalls: staying productive as a freelancer

Whether you’re partial to curling up on the couch or settling in at a coffee shop or park to tackle your projects, the lack of a strict schedule and direct supervision take a toll on productivity. But …

Posted on Sep 28, 2017 4 min read
  • productivity
  • freelance
  • scheduling

It’s probably not your pricing – why customers head elsewhere

A few things lead customers to decide that your business isn’t worth their time or money, and your product or pricing rarely play a role. Remember, customers who leave obviously found your business …

Posted on Sep 15, 2017 3 min read
  • Tips