17 holiday marketing ideas to up sales and loyalty

The holiday season is right around the corner and now’s the time to start launching your holiday marketing campaign. According to the National Retail Federation, up to 40% of small businesses’ sales …

Posted on Nov 12, 2018 4 min read
  • marketing
  • holidays

Is an app right for your business? Here's the answer and how to get started

Well-designed mobile apps enhance brand visibility, streamline tasks like invoicing and sales, up customer loyalty and boost marketing efforts. But, they can also be a huge waste of money if you …

Posted on Nov 5, 2018 5 min read
  • app
  • marketing
  • Google
  • Apple
  • branding

Click-to-messenger ads: chat, convert and improve your Facebook marketing ROI

There’s been lots of hype around social media marketing over the years, but in 2015 monthly usage of the top four messaging apps soared above usage of the top four social media platforms. And …

Posted on Oct 29, 2018 6 min read
  • messenger
  • Instagram
  • marketing
  • advertising
  • content

6 mistakes (almost) every entrepreneur makes

Everyone stumbles at some point and entrepreneurs are no exception. Launching a new business requires a lot from the person behind the idea. Strategies and tasks that could potentially make or break …

Posted on Oct 22, 2018 6 min read
  • finances
  • outsourcing
  • marketing
  • failure
  • market research
  • productivity
  • time management

Improve your products and grow with market research

The biggest names in business, from Lego to Apple, all have one thing in common: They constantly study their markets and look for ways to improve existing products and launch new, successful ones. …

Posted on Oct 15, 2018 6 min read
  • survey
  • market research
  • customer feedback
  • product development

Text to engage: A primer on SMS marketing

Is your phone within arms-reach right now? If you’re like 79% of smartphone users, you have your phone on you or nearby for 22 hours out of the day. Every day. And so do your customers. Mobile usage …

Posted on Oct 8, 2018 6 min read
  • sms marketing
  • text marketing

Content curation 101: find, share and turbo-charge your content marketing

Content curation is a powerful addition to your content marketing strategy, transforming you from a trusted voice in your industry to an indispensable resource in the eyes of your audience. That is, …

Posted on Oct 1, 2018 6 min read
  • content marketing
  • content curation
  • blogging
  • video
  • podcasts
  • photography

9 inspired ways to boost your Instagram feed

Instagram is one stellar marketing and selling tool, but it’s also the perfect place to show off your brand’s personality and the team behind the product(s). Plus, it’s also a great place to interact …

Posted on Sep 24, 2018 6 min read
  • Instagram
  • marketing
  • content

11 website add-ons that help convert visitors into customers

Tools. Apps. Plug-ins. Widgets. No matter what you call them, website add-ons transform your corner of the internet from competent to powerfully effective at converting visitors into customers. These …

Posted on Sep 17, 2018 5 min read
  • website
  • conversion
  • tools
  • add-on
  • customer service

Influencer marketing 101: up sales, visibility and followers

Teaming up with the internet’s most influential Instagrammers, Snapchatters, YouTubers and bloggers helps increase online visibility, bump up follower counts, drive sales and improve overall growth. …

Posted on Sep 10, 2018 7 min read
  • influencer marketing
  • Instagram
  • Snapchat
  • YouTube
  • blog