Using negative feedback to your advantage
Negative reviews repel potential customers, and if the review goes viral, it can severely or permanently damage your company’s image. But it doesn’t have to be that way. An articulate, thoughtful …
Posted on Aug 11, 2017 3 min read
Doing this in your community can build awareness for your business
Social media platforms and local advertising go a long way toward increasing name recognition in your community, but results are lackluster when your goal is to build trust, become a presence in your …
Posted on Jul 20, 2017 3 min read
Customer testimonials: Going beyond positive reviews
Testimonials push site visitors to learn more about your company, encourage on-the-fence customers to seal the deal, and make your company stand out in the mind of someone who may not need your …
Posted on Jul 19, 2017 4 min read
Making a customer loyalty program work for your small business
Loyalty programs aren’t just for big box stores – for smaller businesses they increase customer retention and help fine tune your marketing approach, ultimately providing a low-cost means of building …
Posted on Jul 19, 2017 4 min read
The social media platform your customer is probably on
Social media started out small, relegated to internet chatrooms and message boards. Then 2002 hit, and suddenly connecting with people online wasn’t just a novelty – it quickly became an intrinsic …
Posted on Jul 19, 2017 3 min read
Get your money's worth on Facebook advertising
Facebook advertising might not be in your budget today, you might think you need hundreds or even thousands of dollars to get started. You can start with $20! In fact, you could start with $1. If …
Posted on Jun 20, 2017 1 min read
Preparing for summer business
It’s the first official week of summer and the university students are home on summer break. Parents are shuttling children to summer camps. Office workers are retreating to office air conditioning …
Posted on Jun 20, 2017 1 min read
The 4 things you should do in your first year in business
When you’re first starting out, it can be overwhelming to consider all that there is to do, and then on top of that thinking about marketing! There’s a few ways you can focus your efforts to get your …
Posted on Jun 19, 2017 2 min read
Advice for starting your own photography business
Recommendations from photography business owners around the world I would simply advise you to learn the basics of business, marketing and how to manage your career, before completely jumping in with …
Posted on Jun 18, 2017 3 min read