Tips and ideas for your next customer appreciation event
Customer appreciation events increase sales and retention, and provide your business with excellent PR. They also give you an opportunity to get to know your customers and clients outside of your …
Posted on Sep 9, 2017 3 min read
Effective customer engagement starts with your employees
You’ve probably heard this before, but engaged, happy employees help create engaged, happy customers. Global agency BI Worldwide conducted a study finding that 55% of dissatisfied employees still try …
Posted on Sep 8, 2017 3 min read
Move beyond social media with unique engagement strategies
Consumers want to feel a connection with the businesses that they patronize, and encouraging engagement online is a fantastic way to accomplish this. However, when you’re running a brick and mortar …
Posted on Sep 7, 2017 3 min read
A beginner's guide to MailChimp
MailChimp makes putting together email marketing campaigns a breeze. The platform, founded in 2001, currently boasts 8 million customers thanks to its intuitive design, comprehensive host of options, …
Posted on Sep 7, 2017 4 min read
Be a host, not a vending machine – developing a brand voice
Today’s consumers crave information, scarfing it down with abandon. But they want something else even more: connection. You can put out the most relatable, useful, timely content in the world, but if …
Posted on Sep 5, 2017 3 min read
Getting the big picture – visualizing your customers’ journey
Customer journey maps function as a big picture view of the entire customer lifecycle, breaking down the multiple stages that occur over the course of the relationship and pinpointing what goes in to …
Posted on Sep 1, 2017 3 min read
Understanding why people close the tab
Whether you’ve already built your website and are trying to figure out why, according to your analytics tools, people are bouncing from the site quickly, or you’re trying to mitigate this issue before …
Posted on Sep 1, 2017 3 min read
Visitors aren’t customers – understanding customer activation
You’ve spent time building targeted marketing campaigns that increased visits to your store, site, blog, and/or social media. Business visibility is growing and you’re fashioning a strong, trustworthy …
Posted on Sep 1, 2017 3 min read
Winning back inactive customers
Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …
Posted on Sep 1, 2017 3 min read
A primer on Google Analytics
You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …
Posted on Aug 29, 2017 3 min read