Tips and ideas for your next customer appreciation event

Customer appreciation events increase sales and retention, and provide your business with excellent PR. They also give you an opportunity to get to know your customers and clients outside of your …

Posted on Sep 9, 2017 3 min read
  • marketing
  • customer appreciation
  • sales

Effective customer engagement starts with your employees

You’ve probably heard this before, but engaged, happy employees help create engaged, happy customers. Global agency BI Worldwide conducted a study finding that 55% of dissatisfied employees still try …

Posted on Sep 8, 2017 3 min read
  • customer engagement
  • customer service
  • hiring
  • employees

Move beyond social media with unique engagement strategies

Consumers want to feel a connection with the businesses that they patronize, and encouraging engagement online is a fantastic way to accomplish this. However, when you’re running a brick and mortar …

Posted on Sep 7, 2017 3 min read
  • Marketing

A beginner's guide to MailChimp

MailChimp makes putting together email marketing campaigns a breeze. The platform, founded in 2001, currently boasts 8 million customers thanks to its intuitive design, comprehensive host of options, …

Posted on Sep 7, 2017 4 min read
  • Marketing
  • mailchimp

Be a host, not a vending machine – developing a brand voice

Today’s consumers crave information, scarfing it down with abandon. But they want something else even more: connection. You can put out the most relatable, useful, timely content in the world, but if …

Posted on Sep 5, 2017 3 min read
  • marketing
  • branding
  • content marketing
  • brand voice

Getting the big picture – visualizing your customers’ journey

Customer journey maps function as a big picture view of the entire customer lifecycle, breaking down the multiple stages that occur over the course of the relationship and pinpointing what goes in to …

Posted on Sep 1, 2017 3 min read
  • customer conversion
  • customer activation
  • customer journey map
  • marketing

Understanding why people close the tab

Whether you’ve already built your website and are trying to figure out why, according to your analytics tools, people are bouncing from the site quickly, or you’re trying to mitigate this issue before …

Posted on Sep 1, 2017 3 min read
  • website
  • marketing
  • content
  • web design

Visitors aren’t customers – understanding customer activation

You’ve spent time building targeted marketing campaigns that increased visits to your store, site, blog, and/or social media. Business visibility is growing and you’re fashioning a strong, trustworthy …

Posted on Sep 1, 2017 3 min read
  • Marketing

Winning back inactive customers

Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …

Posted on Sep 1, 2017 3 min read
  • marketing
  • customer reactivation
  • retention

A primer on Google Analytics

You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …

Posted on Aug 29, 2017 3 min read
  • seo
  • google analytics
  • content marketing
  • website
  • customer conversion