Understanding why people close the tab

Whether you’ve already built your website and are trying to figure out why, according to your analytics tools, people are bouncing from the site quickly, or you’re trying to mitigate this issue before …

Posted on Sep 1, 2017 3 min read
  • website
  • marketing
  • content
  • web design

Visitors aren’t customers – understanding customer activation

You’ve spent time building targeted marketing campaigns that increased visits to your store, site, blog, and/or social media. Business visibility is growing and you’re fashioning a strong, trustworthy …

Posted on Sep 1, 2017 3 min read
  • Marketing

Winning back inactive customers

Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …

Posted on Sep 1, 2017 3 min read
  • marketing
  • customer reactivation
  • retention

A primer on Google Analytics

You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …

Posted on Aug 29, 2017 3 min read
  • seo
  • google analytics
  • content marketing
  • website
  • customer conversion

Facebook Ads 101 – campaigns, sets, and ads

Cheap, effective, and user friendly, Facebook Ads is more than just a quick way to market on the biggest social media platform in the world – you can also create mobile ads and Instagram promotional …

Posted on Aug 29, 2017 3 min read
  • marketing

Is customer relationship management software right for my company?

Customer Relationship Management (CRM) software is a broad term that describes programs, tools, and apps that take your contact list to an entirely new level. Attributes vary depending on the software …

Posted on Aug 29, 2017 3 min read
  • marketing
  • customer relationship management
  • customer satisfaction

Your local Chamber of Commerce isn’t a relic – it’s a wealth of opportunity

There’s a reason Chamber of Commerce groups still stand strong in a world that revolves around technology – they provide local business owners with a way to connect and network in person, affording …

Posted on Aug 29, 2017 3 min read
  • marketing
  • networking
  • discounts

The basics: developing a content marketing strategy

Content marketing provides valuable information and/or targeted entertainment that fits your brand’s personality and connects with your customers, sans any type of product plug. For business owners, …

Posted on Aug 25, 2017 3 min read
  • Marketing
  • content
  • analytics

Yes, your site needs a blog – here’s why

When today’s consumers want information, inspiration, and entertainment, they head online, and frequently end up on a blog, resulting in over 409 million people reading 22.3 billion blog pages every …

Posted on Aug 25, 2017 3 min read
  • Marketing
  • blogging
  • content
  • website

4 simple ways to increase brand awareness

A strong social media presence and traditional marketing efforts both build brand awareness, but there are several other things you can do to garner more interest in your business and increase its …

Posted on Aug 24, 2017 3 min read
  • marketing
  • brand awareness
  • branding
  • customer service
  • referrals
  • website