Get out there: tips for standing out at your local fall and winter events

You’ve reserved your spot at your town’s fall or winter event, and now it’s time to start planning how you’ll best utilize it to your business’s advantage. And there are plenty of advantages: recent …

Posted on Sep 14, 2017 3 min read
  • Marketing
  • Tips

Elevate customer support with these tips

Customer support makes up just a portion of your overall customer service, but it plays a huge role in your business. Support includes every way that you and your team assists customers in choosing, …

Posted on Sep 13, 2017 3 min read
  • customer support
  • customer service
  • customer satisfaction

Simple yet powerful customer retention strategies

Did you know that improving your customer retention rate by just 5% grows profits by a minimum of 25%? And you don’t have to complicate things to see results; a few simple tweaks to how you manage …

Posted on Sep 13, 2017 3 min read
  • customer retention
  • customer service
  • sales

The ultimate guide to selling and marketing to 70 million Pinterest users

Pinterest offers the ideal platform for visual marketing and engagement, but its benefits for small businesses don’t stop there – with Buyable Pins, you can sell directly on the site to capitalize on …

Posted on Sep 11, 2017 6 min read
  • Marketing
  • pinterest
  • pinterest ads

Tips and ideas for your next customer appreciation event

Customer appreciation events increase sales and retention, and provide your business with excellent PR. They also give you an opportunity to get to know your customers and clients outside of your …

Posted on Sep 9, 2017 3 min read
  • marketing
  • customer appreciation
  • sales

Effective customer engagement starts with your employees

You’ve probably heard this before, but engaged, happy employees help create engaged, happy customers. Global agency BI Worldwide conducted a study finding that 55% of dissatisfied employees still try …

Posted on Sep 8, 2017 3 min read
  • customer engagement
  • customer service
  • hiring
  • employees

Move beyond social media with unique engagement strategies

Consumers want to feel a connection with the businesses that they patronize, and encouraging engagement online is a fantastic way to accomplish this. However, when you’re running a brick and mortar …

Posted on Sep 7, 2017 3 min read
  • Marketing

A beginner's guide to MailChimp

MailChimp makes putting together email marketing campaigns a breeze. The platform, founded in 2001, currently boasts 8 million customers thanks to its intuitive design, comprehensive host of options, …

Posted on Sep 7, 2017 4 min read
  • Marketing
  • mailchimp

Be a host, not a vending machine – developing a brand voice

Today’s consumers crave information, scarfing it down with abandon. But they want something else even more: connection. You can put out the most relatable, useful, timely content in the world, but if …

Posted on Sep 5, 2017 3 min read
  • marketing
  • branding
  • content marketing
  • brand voice

Getting the big picture – visualizing your customers’ journey

Customer journey maps function as a big picture view of the entire customer lifecycle, breaking down the multiple stages that occur over the course of the relationship and pinpointing what goes in to …

Posted on Sep 1, 2017 3 min read
  • customer conversion
  • customer activation
  • customer journey map
  • marketing