9 design products that won’t break the bank (or your brain)

Do programs like Photoshop make your head hurt? Is hiring a graphic designer completely out of budget? Don’t worry. These free and low-cost tools let you create stunning infographics and eye-catching …

Posted on May 7, 2018 4 min read
  • graphic design
  • infographic
  • photo editing
  • tools

Master SEO in 4 steps

Search engine optimization (SEO) may seem complex, extensive and, frankly, exhausting. But the core tactics are straightforward: Develop and design your site so search engines can index it; and, …

Posted on Apr 30, 2018 9 min read
  • seo
  • content
  • website
  • marketing

Just starting? 6 legal and financial ducks to line up

Starting a new business requires a great idea and plenty of passion. But creativity and ambition only go so far. Getting your proverbial ducks in a row before you launch—nailing down your business’ …

Posted on Apr 23, 2018 8 min read
  • startup
  • financial
  • accounting
  • taxes
  • business structure
  • finances
  • financing
  • funding

YouTube 101: getting started and growing your channel

The idea of starting a YouTube channel might seem daunting, but it’s worth the investment for small businesses and freelancers. With over 1 billion users across 88 different countries, YouTube boasts …

Posted on Apr 16, 2018 7 min read
  • youtube
  • video
  • content marketing
  • marketing

The sky’s the limit: strategies to expand your business

Taking that leap and starting your business was equal parts terrifying and exciting. But you did your research, made your plans and put in the work. Today, your customer base is loyal and profitable …

Posted on Apr 9, 2018 4 min read
  • expansion
  • growth
  • franchise
  • export
  • diversify

9 tips to make every word count

The instant a person hops on the internet, they’re surrounded by words. Thousands of words that blur together in a haze of inboxes, social media apps and browser tabs. So how do you make your words …

Posted on Apr 2, 2018 4 min read
  • content
  • writing
  • marketing
  • conversion
  • ppc ads

Reel in lapsed customers with these tips and tricks

We’ve covered the basics of customer reactivation (click the link for a refresh). Now, let’s dig deeper. The following tips and tricks help you create high-response surveys and effective win-back …

Posted on Mar 26, 2018 6 min read
  • customer reactivation
  • survey
  • retargeting ad
  • sales
  • marketing

5 ways to increase website traffic (no content marketing required)

Content may rule the internet, but it’s by no means the only traffic driver out there. Let’s take a break from the “king,” get back to the basics and dig into tried-and-true ways to bump up your …

Posted on Mar 19, 2018 4 min read
  • seo
  • ppc ads
  • search engine ads
  • google adwords
  • google display network
  • bing ads
  • display ads
  • marketing
  • website
  • traffic

Conversion rates, goals and testing: making your website work for you

When a visitor lands on your website, the layout, design, copy and images all lead them on a path to completing the action you designed your entire site for, whether that’s purchasing a product, …

Posted on Mar 12, 2018 5 min read
  • website
  • conversion rate
  • conversion goal
  • website conversion
  • website testing
  • google analytics
  • optimizely
  • vwo

Dive into the conversation: a guide to marketing, networking and cultivating relationships on Twitter

Twitter’s 330 million users are on the platform to have conversations. Rapid-fire conversations that begin with 280-character prompts. While the fast-paced environment may seem overwhelming, once you …

Posted on Mar 5, 2018 8 min read
  • marketing
  • scheduled tweets
  • tweet engagement