Articles pertaining to "marketing"
Increase your Shopify store’s visibility and sales with these 5 tips
Shopify is inherently intuitive to use, but when you’re one of half a million other stores, getting your shop in the limelight takes some work. That’s where these tips and ideas come into play. Take …
Posted on Jan 8, 2018 3 min read
Surprise and enthrall with guerilla marketing
Nearly as difficult to define as it is to implement, guerilla marketing is highly innovative and absurdly effective, bulldozing into consumers’ consciousness with unconventionality, surprise, and just …
Posted on Oct 30, 2017 4 min read
How much should branding really cost?
A thoughtful, creative brand strategy differentiates you from your competitors and gives customers a relatable image to build a loyal relationship with. But how much should branding cost? Let’s break …
Posted on Oct 21, 2017 3 min read
Cross promotions: partner up and expand your base
Cross promoting with other businesses in your area or those that tie in, but don’t compete, with your products or services opens you up to a whole world of new customers. The trick is finding the …
Posted on Oct 20, 2017 3 min read
The modern way to launch and market a book
Marketing a book is not the same as it was even a decade ago for a few reasons: self-publishing is now a massive industry, book stores are slowly disappearing, and the internet, with all of its perks, …
Posted on Oct 20, 2017 3 min read
Go ahead, get spooky on social media
Halloween themed social media posts get followers reacting and talking, and encourage them to share what they find interesting with their own followers, increasing your business’s exposure. As with …
Posted on Oct 17, 2017 3 min read
Halloween themed product bundles for (almost) any business
Themed product bundles go hand in hand with Halloween marketing and they work for just about any business, even if you don’t specifically sell Halloween merchandise. These bundles can be as simple as …
Posted on Oct 17, 2017 3 min read
Reward loyal customers with treats
Kick off the holiday season with Halloween customer appreciation events that build customers’ relationships with your brand. Have them dress up for a discount … Been slacking on prepping for the first …
Posted on Oct 17, 2017 3 min read
Warm up those engines: kick off holiday shopping with Halloween
Halloween is the third largest shopping holiday in the United States, with consumers spending a total of $8.4 billion during the 2016 season. And those numbers are only expected to rise: every year, …
Posted on Oct 17, 2017 3 min read
Getting sassy on social media (without putting your foot in your mouth)
Sass leads to laughter and laughter holds people’s attention, making your company memorable and humanizing your brand. Think you can’t pull it off? Everyone from fast food franchises to police …
Posted on Oct 13, 2017 3 min read
Hey beauty experts: 5 marketing tips for massage therapists and estheticians
Word of mouth works wonders for those in the beauty industry, but it only goes so far. Target your local community and establish yourself as an expert in your field via social media with these five …
Posted on Oct 13, 2017 3 min read
Not a writer or graphic artist? You can still make shareable content
Content marketing increases social media followers, drives traffic to your site, and builds trust with consumers. But when you’re working with a small budget, it’s one of the first things to drop on …
Posted on Oct 13, 2017 3 min read
5 tips for promoting your construction company
You don’t have time to mess around with massive advertising campaigns; there’s work to do and schedules to keep. Construction companies notoriously rely on word of mouth to get new customers, which is …
Posted on Oct 11, 2017 3 min read
Beginner's guide to creating an actionable customer database
Customer databases are the backbone of conversion and retention, giving you information that lets you tailor marketing efforts and programs to your actual customer base. The result? Reduced costs, …
Posted on Oct 11, 2017 3 min read
Is it worth it to emblazon your logo on products?
There’s a reason some branded products don’t work: the design is cheesy, the quality is cheap, and most consumers don’t want to walk around advertising something unless it actually looks good (and …
Posted on Oct 11, 2017 4 min read
Go viral with StumbleUpon
Ever wonder how certain pieces of content ended up going viral? There’s a good chance it happened because of StumbleUpon. Designed for consumers who love falling down a rabbit hole online, this part …
Posted on Oct 8, 2017 3 min read
Recycle, repurpose, repromote: getting the most out of your existing content
You’ve dumped time and money into your content marketing strategy, but you’re quickly running out of both. Give yourself (and your wallet) a break and get the most out of what you’ve already produced …
Posted on Oct 8, 2017 3 min read
Balancing time and funds: 6 marketing ideas for nonprofits
Effective marketing increases donations and gets your message out there, but for most nonprofits, it’s difficult to spend the time making low-cost ideas work. But, shelling out money when, ideally, …
Posted on Sep 29, 2017 3 min read
Is launching on Product Hunt worth it?
You’ve seen Product Hunt mentioned from time to time, especially when talking with colleagues and clients in the tech industry. But what is it, and would it be a useful tool for you? The basicsFounded …
Posted on Sep 29, 2017 3 min read
When your marketing budget and home utility budget match
You know that $200 doesn’t go very far in your personal life, and when it comes to marketing your business that monthly budget can feel like pennies. But with some strategic thinking and a little …
Posted on Sep 29, 2017 3 min read