Articles pertaining to "marketing"
Get out there: tips for standing out at your local fall and winter events
You’ve reserved your spot at your town’s fall or winter event, and now it’s time to start planning how you’ll best utilize it to your business’s advantage. And there are plenty of advantages: recent …
Posted on Sep 14, 2017 3 min read
The ultimate guide to selling and marketing to 70 million Pinterest users
Pinterest offers the ideal platform for visual marketing and engagement, but its benefits for small businesses don’t stop there – with Buyable Pins, you can sell directly on the site to capitalize on …
Posted on Sep 11, 2017 6 min read
Tips and ideas for your next customer appreciation event
Customer appreciation events increase sales and retention, and provide your business with excellent PR. They also give you an opportunity to get to know your customers and clients outside of your …
Posted on Sep 9, 2017 3 min read
Move beyond social media with unique engagement strategies
Consumers want to feel a connection with the businesses that they patronize, and encouraging engagement online is a fantastic way to accomplish this. However, when you’re running a brick and mortar …
Posted on Sep 7, 2017 3 min read
A beginner's guide to MailChimp
MailChimp makes putting together email marketing campaigns a breeze. The platform, founded in 2001, currently boasts 8 million customers thanks to its intuitive design, comprehensive host of options, …
Posted on Sep 7, 2017 4 min read
Be a host, not a vending machine – developing a brand voice
Today’s consumers crave information, scarfing it down with abandon. But they want something else even more: connection. You can put out the most relatable, useful, timely content in the world, but if …
Posted on Sep 5, 2017 3 min read
Getting the big picture – visualizing your customers’ journey
Customer journey maps function as a big picture view of the entire customer lifecycle, breaking down the multiple stages that occur over the course of the relationship and pinpointing what goes in to …
Posted on Sep 1, 2017 3 min read
Understanding why people close the tab
Whether you’ve already built your website and are trying to figure out why, according to your analytics tools, people are bouncing from the site quickly, or you’re trying to mitigate this issue before …
Posted on Sep 1, 2017 3 min read
Visitors aren’t customers – understanding customer activation
You’ve spent time building targeted marketing campaigns that increased visits to your store, site, blog, and/or social media. Business visibility is growing and you’re fashioning a strong, trustworthy …
Posted on Sep 1, 2017 3 min read
Winning back inactive customers
Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …
Posted on Sep 1, 2017 3 min read
Facebook Ads 101 – campaigns, sets, and ads
Cheap, effective, and user friendly, Facebook Ads is more than just a quick way to market on the biggest social media platform in the world – you can also create mobile ads and Instagram promotional …
Posted on Aug 29, 2017 3 min read
Is customer relationship management software right for my company?
Customer Relationship Management (CRM) software is a broad term that describes programs, tools, and apps that take your contact list to an entirely new level. Attributes vary depending on the software …
Posted on Aug 29, 2017 3 min read
Your local Chamber of Commerce isn’t a relic – it’s a wealth of opportunity
There’s a reason Chamber of Commerce groups still stand strong in a world that revolves around technology – they provide local business owners with a way to connect and network in person, affording …
Posted on Aug 29, 2017 3 min read
The basics: developing a content marketing strategy
Content marketing provides valuable information and/or targeted entertainment that fits your brand’s personality and connects with your customers, sans any type of product plug. For business owners, …
Posted on Aug 25, 2017 3 min read
Yes, your site needs a blog – here’s why
When today’s consumers want information, inspiration, and entertainment, they head online, and frequently end up on a blog, resulting in over 409 million people reading 22.3 billion blog pages every …
Posted on Aug 25, 2017 3 min read
4 simple ways to increase brand awareness
A strong social media presence and traditional marketing efforts both build brand awareness, but there are several other things you can do to garner more interest in your business and increase its …
Posted on Aug 24, 2017 3 min read
Brand name basics: guidelines for success
The United States boasts 24 million companies, and every year that number goes up by 6 million. Due to the sheer volume of in-use names alone, developing a unique brand name often takes hours of work …
Posted on Aug 24, 2017 3 min read
How much should you spend on customer acquisition?
Customer acquisition cost (CAC) is the price of turning a potential customer into an actual customer. You’ll often hear the acronym or phrase tossed around by investors as a factor in determining the …
Posted on Aug 13, 2017 3 min read
Honing your sales tactics
Few things turn potential customers off more than an obvious, hard sell of a product or service. The trick to avoiding this is treating each prospect as an individual throughout the process, starting …
Posted on Aug 12, 2017 3 min read
12 cheap marketing ideas that work
You don’t have to dump an endless stream of money into marketing your business, and you don’t have to rely solely on social media marketing when you’re working with limited funds. Budget-friendly …
Posted on Aug 11, 2017 3 min read