Articles pertaining to "marketing"
Flexibility with focus: adapting to change for long-term success
What happens when rapid technological changes combine with dramatic shifts in society, local marketplaces and global trends? Change becomes the only constant. Learning to adjust, adapt and overcome …
Posted on Jan 28, 2019 5 min read
Matchbox Design Group
Tell us a bit about your business. We are a marketing firm with a technical edge. We have helped clients in a variety of industries—including health care, education, manufacturing, architecture and …
Posted on Jan 18, 2019 2 min read
Interview with Alexandra Mulhearn: Winsome Sash Boutique
This entrepreneur created a flourishing online boutique at the ripe old age of 21. Read about how she manages the more tedious side of running a retail store—like bookkeeping and inventory—while …
Posted on Jan 17, 2019 3 min read
6 Facebook hacks that will get you back in the news feed
Facebook launched as a social network for college students, but it was never a stranger to marketing. When Facebook Ads and Business Pages rolled out in 2007, they took marketing by storm, giving …
Posted on Jan 14, 2019 6 min read
TDK Web Design SA
Tell us a bit about your business. We are a company that wants to change the world one website at a time! We want to revolutionize the Internet and show people what we can do. How has your business …
Posted on Jan 11, 2019 2 min read
These 3 tech trends will revolutionize business in 2019
Technology is evolving at an exponential rate, and it’s changing every rule that every business has followed for generations. But the latest tech trends aren’t just for big-name brands: They can, and …
Posted on Dec 31, 2018 4 min read
Interview with Kayln Bruington: Starbeam Studios
This entrepreneur’s motto is “It’s all about the relationship!” Read on to find out how she built a booming business in a small town and how her focus on building relationships with customers keeps …
Posted on Dec 14, 2018 3 min read
Digital Platypus
Tell us a bit about your business. I’m a digital marketing specialist with a focus on analytics. My clients are small to medium businesses in the southeast of England. I’m very analytical myself, …
Posted on Dec 13, 2018 2 min read
A winning collaboration: best practices and inspired ideas for teaming up
Teaming up with another business can save money on marketing costs, increase the effectiveness of your efforts, widen your audience and keep your current base engaged and loyal. It’s a tactic used by …
Posted on Dec 10, 2018 5 min read
Mosaic Marketing & Promotions Ltd.
Tell us a bit about your business. We provide promotional marketing services for (generally) U.K. brands and service companies. We provide them with tools to incentivize purchases or reward loyalty …
Posted on Dec 6, 2018 2 min read
17 holiday marketing ideas to up sales and loyalty
The holiday season is right around the corner and now’s the time to start launching your holiday marketing campaign. According to the National Retail Federation, up to 40% of small businesses’ sales …
Posted on Nov 12, 2018 4 min read
Interview with Tarraza Millard: Candles by Tarraza
This entrepreneur turned a small craft project into a full-fledged business. Learn how she utilizes low-cost marketing tactics to build her brand. A few years ago, Tarraza Millard grew tired of …
Posted on Nov 9, 2018 3 min read
Pullman Marketing
Tell us a bit about your business. I live in a rural community with about 50,000 people between two towns. After spending time working for the local university and freelancing for a while, I really …
Posted on Nov 8, 2018 3 min read
Is an app right for your business? Here's the answer and how to get started
Well-designed mobile apps enhance brand visibility, streamline tasks like invoicing and sales, up customer loyalty and boost marketing efforts. But, they can also be a huge waste of money if you …
Posted on Nov 5, 2018 5 min read
Click-to-messenger ads: chat, convert and improve your Facebook marketing ROI
There’s been lots of hype around social media marketing over the years, but in 2015 monthly usage of the top four messaging apps soared above usage of the top four social media platforms. And …
Posted on Oct 29, 2018 6 min read
Interview with Heather Koenig: LearningRx
This entrepreneur prioritizes marketing—even with a strict budget—to help struggling students and adults. Read her insights on finances, internet marketing and what drives her to keep pushing forward. …
Posted on Oct 26, 2018 3 min read
Imperial Marketing Solutions, LLC
Tell us a bit about your business. We are a leading full-service marketing agency based out of Charleston, West Virginia. We focus on providing top-notch, affordable marketing to businesses around …
Posted on Oct 25, 2018 2 min read
6 mistakes (almost) every entrepreneur makes
Everyone stumbles at some point and entrepreneurs are no exception. Launching a new business requires a lot from the person behind the idea. Strategies and tasks that could potentially make or break …
Posted on Oct 22, 2018 6 min read
Interview with James Vitullo: James A. Vitullo Photography
This young entrepreneur learns from his mistakes and continuously pushes past hurdles to grow his business. Read his insights on marketing struggles, finding passion in one’s work and dealing with …
Posted on Oct 18, 2018 3 min read
Fisher Green Creative, LLC
Tell us a bit about your business. My business partner and I both had our own businesses: Kathy did website design and I (Jenny) did social media marketing. We connected instantly and realized that …
Posted on Oct 5, 2018 2 min read