Articles pertaining to "marketing"

A winning collaboration: best practices and inspired ideas for teaming up

Teaming up with another business can save money on marketing costs, increase the effectiveness of your efforts, widen your audience and keep your current base engaged and loyal. It’s a tactic used by …

Posted on Dec 10, 2018 5 min read
  • collaboration
  • growth
  • marketing
  • content
  • networking
  • cross-promotions

Mosaic Marketing & Promotions Ltd.

Tell us a bit about your business. We provide promotional marketing services for (generally) U.K. brands and service companies. We provide them with tools to incentivize purchases or reward loyalty …

Posted on Dec 6, 2018 2 min read
  • business profile
  • Mosaic Marketing and Promotions
  • marketing
  • collaboration
  • partners
  • tools

17 holiday marketing ideas to up sales and loyalty

The holiday season is right around the corner and now’s the time to start launching your holiday marketing campaign. According to the National Retail Federation, up to 40% of small businesses’ sales …

Posted on Nov 12, 2018 4 min read
  • marketing
  • holidays

Interview with Tarraza Millard: Candles by Tarraza

This entrepreneur turned a small craft project into a full-fledged business. Learn how she utilizes low-cost marketing tactics to build her brand. A few years ago, Tarraza Millard grew tired of …

Posted on Nov 9, 2018 3 min read
  • entrepreneur
  • interview
  • marketing
  • networking

Pullman Marketing

Tell us a bit about your business. I live in a rural community with about 50,000 people between two towns. After spending time working for the local university and freelancing for a while, I really …

Posted on Nov 8, 2018 3 min read
  • business profile
  • Pullman Marketing
  • sales
  • marketing
  • employees
  • tools

Is an app right for your business? Here's the answer and how to get started

Well-designed mobile apps enhance brand visibility, streamline tasks like invoicing and sales, up customer loyalty and boost marketing efforts. But, they can also be a huge waste of money if you …

Posted on Nov 5, 2018 5 min read
  • app
  • marketing
  • Google
  • Apple
  • branding

Click-to-messenger ads: chat, convert and improve your Facebook marketing ROI

There’s been lots of hype around social media marketing over the years, but in 2015 monthly usage of the top four messaging apps soared above usage of the top four social media platforms. And …

Posted on Oct 29, 2018 6 min read
  • messenger
  • Instagram
  • marketing
  • advertising
  • content

Interview with Heather Koenig: LearningRx

This entrepreneur prioritizes marketing—even with a strict budget—to help struggling students and adults. Read her insights on finances, internet marketing and what drives her to keep pushing forward. …

Posted on Oct 26, 2018 3 min read
  • entrepreneur
  • interview
  • marketing
  • finances
  • website

Imperial Marketing Solutions, LLC

Tell us a bit about your business. We are a leading full-service marketing agency based out of Charleston, West Virginia. We focus on providing top-notch, affordable marketing to businesses around …

Posted on Oct 25, 2018 2 min read
  • business profile
  • Imperial Marketing Solutions
  • marketing
  • Google
  • Bing

6 mistakes (almost) every entrepreneur makes

Everyone stumbles at some point and entrepreneurs are no exception. Launching a new business requires a lot from the person behind the idea. Strategies and tasks that could potentially make or break …

Posted on Oct 22, 2018 6 min read
  • finances
  • outsourcing
  • marketing
  • failure
  • market research
  • productivity
  • time management

Interview with James Vitullo: James A. Vitullo Photography

This young entrepreneur learns from his mistakes and continuously pushes past hurdles to grow his business. Read his insights on marketing struggles, finding passion in one’s work and dealing with …

Posted on Oct 18, 2018 3 min read
  • photography
  • marketing
  • failure

Fisher Green Creative, LLC

Tell us a bit about your business. My business partner and I both had our own businesses: Kathy did website design and I (Jenny) did social media marketing. We connected instantly and realized that …

Posted on Oct 5, 2018 2 min read
  • business profile
  • Fisher Green Creative
  • web design
  • marketing

9 inspired ways to boost your Instagram feed

Instagram is one stellar marketing and selling tool, but it’s also the perfect place to show off your brand’s personality and the team behind the product(s). Plus, it’s also a great place to interact …

Posted on Sep 24, 2018 6 min read
  • Instagram
  • marketing
  • content

SocialMediaRG

Tell us a bit about your business. I’m a freelance social media marketing manager based in Italy and catering to a series of international clients in a wide range of business areas. I have a strong …

Posted on Sep 7, 2018 2 min read
  • business profile
  • influencers
  • marketing
  • SocialMediaRG

John Bart

Tell us a bit about your business. I am a self-run marketing and graphic design firm. I do everything along the spectrum of marketing and graphic design, including: email marketing, copywriting, …

Posted on Aug 10, 2018 2 min read
  • business profile
  • marketing
  • graphic design
  • networking
  • referrals
  • john bart

Interview with Tanner Mills: Repair-IT

Check out how this U.S. military veteran and entrepreneur used networking and word-of-mouth advertising to expand his small-town business. Overlooking the Pacific Ocean in northern California, …

Posted on Aug 9, 2018 3 min read
  • entrepreneur
  • interview
  • networking
  • marketing
  • referrals
  • information technology

9 business development ideas for creating lasting success

If you ask three entrepreneurs what business development means you’ll probably get three different responses. Why? Because the term actually encompasses multiple concepts: cash flow, brand presence …

Posted on Jul 30, 2018 6 min read
  • business development
  • marketing
  • customer service
  • networking
  • sales

Interview with Ryan McAnally: Wilson’s Office Supply

Check out how this local retailer revamped its practices to stay competitive in a rapidly changing industry. In 1989, Richard Wilson opened Wilson’s Office Supply in Huntsville, Alabama. The company, …

Posted on Jul 26, 2018 3 min read
  • interview
  • entrepreneur
  • marketing
  • business development
  • tools

Interview with Joshua Obermeyer: Obermeyer Photography

Want insider secrets on taking great photos and tips for growing your business? This entrepreneur has some worthwhile advice. Nothing inspires photographer and entrepreneur Joshua Obermeyer more than …

Posted on Jul 5, 2018 3 min read
  • interview
  • entrepreneur
  • photography
  • marketing

Streamline your social media presence with these 5 tools

Social media management tools let you create, schedule and publish posts, tweets and pins across multiple social platforms. All from one dashboard. With built-in analytics, curation tools that find …

Posted on Jul 2, 2018 6 min read
  • tools
  • marketing