Tell us a bit about your business.
I’ve offered support and advice to businesses on technology for many years and noticed an area that small and medium businesses struggle with: branding and design. I feel that every business should have the opportunity to have a decent corporate identity, which I believe is a phrase quite a few small businesses might be uncomfortable with. Small businesses don’t necessarily think that a corporate identity is relevant to them, but I feel it’s an important step in being considered seriously in the marketplace.
How has your business progressed recently and what do you attribute that to? Where do you see your business in one year?
My business is new but I’ve taken care to carefully plan and formulate my services based on what I’ve observed to be a genuine opportunity. I’ve previously attempted to start a business without first identifying a need (or USP). Unsurprisingly, this business never really took off. I’ve learned from those past experiences and believe I now have a strong base from which to grow. I believe that in the coming year I will have progressed my client base, proven my concept and will take the business to the next level.
What are your favorite tools or resources that help you do business smarter, and how have they made a difference?
My go-to tools are Pixelmator, an image processing application for Mac, and a vector art program from Autodesk. I’m a big fan of open-source software and avoid some of the obvious applications used in the industry. I like using the Mac. Its design heritage, reliability and flexibility make it the natural tool of the trade. Wix offers a very powerful web content delivery platform, allowing me to focus on the branding and design side of my work while offering my clients a strong ecosystem to base their online presence on.
What advice would you offer to businesses like yours just starting up?
I think it’s important to identify your niche and the angle you are going to approach your business from. And it helps to be passionate about your concept and enjoy what you’re doing. When you can talk with confidence about your proposition and understand what you are selling, you are able to bring other people into your vision and they will trust you and enjoy working with you to achieve the best outcome.
Where can customers find and connect with your business?
Submitted January 2018
