Tell us a bit about your business.
My business was started as a way to help younger creatives, without big budgets, still access professional services. I thought to myself, “Why does everyone think they’re a professional (fill in the blank) and not value seasoned veterans of the industry?“ I talked about it with some friends who are also creatives. Most of us came to the conclusion that the average person could not afford the professional services they desired. They instead cut a lot of corners and the finished product is not quality controlled.
I started Avery Blue Productions with the goal of targeting those creatives who still wanted that excellent quality and want access to my growing network. I work independently and without a lot of overhead so that I can offer services for a fraction of the price. My goal is clear, colorful and concise work. I specialize in audio production and composition but have access to a network of photographers, cinematographers and video editors.
How has your business progressed recently and what do you attribute that to? Where do you see your business in one year?
In the past year, I have worked mainly on growing my network. The progress I have seen revolves around my network. Most of the jobs I have been offered have come from people I know. Since I am a business in infancy, I am working on establishing my brand. A year from now, I see my business having improved revenues and a more established place in the industry.
What are your favorite tools or resources that help you do business smarter, and how have they made a difference?
My favorite tools are: Hurdlr (tracking mileage, expenses, revenue, estimating taxes, etc.); Square (taking credit card payments, sending invoices); Wix (website services); Vistaprint (business cards, flyers); Small Business Administration (seminars, business tips, helpful blogs to grow understanding of the business world); and, Investopedia (investment related news and investment related terms).
Hurdlr enables me to track finances from my smartphone with all of my accounts linked (credit, debit, checking and savings) which saves me a lot of time when preparing taxes. Square helps me take payments at a low cost, Vistaprint gives me colorful prints to pass on and Wix gives me a control center on the internet for my business operations. The SBA and Investopedia keep me updated on business-related matters.
What advice would you offer to businesses like yours just starting up?
For anyone who is looking to start a business in this industry, I would say plan, research and be organized. I know big-name veterans who do a poor job tracking their finances and owe thousands in tax liabilities. Also, find a niche in the market to target. You can’t do everything at once. Have one skill that is impressive and then add services based on your other skills.
