**This entrepreneur offers her blog readers and Instagram followers the perfect mix of original and curated content. Read her insights on sharing inspiration and juggling multiple roles. **
Interior designer, blogger and Instagrammer Estie Kessler’s tagline is “crafting a curated lifestyle.” And she’s doing exactly that by building a following on Instagram and developing her lifestyle blog, all while actively running her interior design firm. She says, “I love creating beautiful spaces!” One look at her Instagram and blog confirms that: perfect lighting and bright colors fill her feed and site.
But it’s not just her own content she’s sharing. While original photos and posts abound, she also regularly shares content from other creators and brands. Which makes sense. When asked what inspires her, she answers, “Fellow colleagues’ success stories, beautiful work done by others throughout history, nature and art.”
Kessler certainly puts in the work to create unique content, including sharing outfit posts, tours of the spaces she’s designed and progress on the home she’s building. Toss in custom printables, like her Passover cleaning guide, and gorgeous shots of her two children, and it’s clear that she’s certainly not shy behind a keyboard or a camera.
But she also aims to inspire. From her Mood Board Monday blog feature—which contains images from multiple sources and includes quick snippets on what she loves about them—to rounding up links to interesting content from around the web, Kessler seamlessly strikes a balance between original and curated content. To the point that she has no problem sharing the stage with fellow designers, even though they could be seen as competition: Her Instagram feed regularly shows off spaces other designers have lovingly crafted.
To elevate her own content and find content to share, Kessler has a few tried and true tools in her arsenal. She explains, “Pinterest, Instagram, Wix, A Color Story, Lightroom and Polyvore have all allowed me to create a professional and aesthetically pleasing web presence.”
Wearing multiple hats that many would consider full-time jobs in their own right—interior designer, blogger and influencer—and being the mom of two little ones while building a home are no easy task. Which is why she lists “time management” as her biggest challenge. But for other entrepreneurs experiencing the same juggling act, she offers a few simple words of encouragement: “Don’t take criticism to heart. Make small goals for yourself and watch them slowly add up!”