Articles pertaining to "website"
Interview with Heather Koenig: LearningRx
This entrepreneur prioritizes marketing—even with a strict budget—to help struggling students and adults. Read her insights on finances, internet marketing and what drives her to keep pushing forward. …
Posted on Oct 26, 2018 3 min read
11 website add-ons that help convert visitors into customers
Tools. Apps. Plug-ins. Widgets. No matter what you call them, website add-ons transform your corner of the internet from competent to powerfully effective at converting visitors into customers. These …
Posted on Sep 17, 2018 5 min read
5 ways (and countless tips) to leverage the summer slowdown
As temperatures rise, sales tend to fall. Customers skip off on vacation, spend more time by the pool than in stores and opt for family barbeques over chatting with their accountants. After working …
Posted on Jun 11, 2018 6 min read
Master SEO in 4 steps
Search engine optimization (SEO) may seem complex, extensive and, frankly, exhausting. But the core tactics are straightforward: Develop and design your site so search engines can index it; and, …
Posted on Apr 30, 2018 9 min read
Interview with Shawn Lisi: Revelation Video Productions
Learn how this entrepreneur uses YouTube to market his business and find inspiration. In 2013, Shawn Lisi found himself unemployed and uninspired. Some would have wallowed in their situation or …
Posted on Apr 12, 2018 3 min read
Interview with Connor Panayi: Record producer
This entrepreneur knows that fear is natural, but he refuses to let it stop him from chasing his dreams. Connor Panayi, obsessed with music, snagged a job with one of the most esteemed recording …
Posted on Mar 22, 2018 3 min read
5 ways to increase website traffic (no content marketing required)
Content may rule the internet, but it’s by no means the only traffic driver out there. Let’s take a break from the “king,” get back to the basics and dig into tried-and-true ways to bump up your …
Posted on Mar 19, 2018 4 min read
Solutions Beyond Strategies
Tell us a bit about your business. My own journey as an entrepreneur for some 20 years, with three successful SMEs behind me, inspired me to support women entrepreneurs and professional women in …
Posted on Mar 16, 2018 3 min read
Conversion rates, goals and testing: making your website work for you
When a visitor lands on your website, the layout, design, copy and images all lead them on a path to completing the action you designed your entire site for, whether that’s purchasing a product, …
Posted on Mar 12, 2018 5 min read
The Bride Trainer LLC
Tell us a bit about your business. My mother, who has been a bridal designer for the past 20 years, not only inspired me to start my own business, but she also inspired the name. I train men and …
Posted on Mar 9, 2018 2 min read
The ultimate guide to promoting your best content
Here’s the truth: Most content is not worth paying to promote. But when you pinpoint those few gems that are and utilize low-cost promotion options to get the content in front of a wider audience, …
Posted on Feb 19, 2018 6 min read
First impressions matter: refreshing and maintaining your website
Your website is your digital storefront, business card, resume or all of the above. According to Stanford University, 75% of people judge the trustworthiness of a company based entirely on the design …
Posted on Feb 5, 2018 5 min read
How much should branding really cost?
A thoughtful, creative brand strategy differentiates you from your competitors and gives customers a relatable image to build a loyal relationship with. But how much should branding cost? Let’s break …
Posted on Oct 21, 2017 3 min read
Understanding why people close the tab
Whether you’ve already built your website and are trying to figure out why, according to your analytics tools, people are bouncing from the site quickly, or you’re trying to mitigate this issue before …
Posted on Sep 1, 2017 3 min read
A primer on Google Analytics
You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …
Posted on Aug 29, 2017 3 min read
Yes, your site needs a blog – here’s why
When today’s consumers want information, inspiration, and entertainment, they head online, and frequently end up on a blog, resulting in over 409 million people reading 22.3 billion blog pages every …
Posted on Aug 25, 2017 3 min read
4 simple ways to increase brand awareness
A strong social media presence and traditional marketing efforts both build brand awareness, but there are several other things you can do to garner more interest in your business and increase its …
Posted on Aug 24, 2017 3 min read
12 cheap marketing ideas that work
You don’t have to dump an endless stream of money into marketing your business, and you don’t have to rely solely on social media marketing when you’re working with limited funds. Budget-friendly …
Posted on Aug 11, 2017 3 min read
The 4 things you should do in your first year in business
When you’re first starting out, it can be overwhelming to consider all that there is to do, and then on top of that thinking about marketing! There’s a few ways you can focus your efforts to get your …
Posted on Jun 19, 2017 2 min read