Articles pertaining to "tips"
Interview with Jacob Baita: Zenkai Media
Learn why this web design expert believes a solid site is essential, and how he stays on track with his own business. If there’s one thing Jacob Baita, director of Zenkai Media, knows for sure, it’s …
Posted on Feb 1, 2018 4 min read
A comprehensive guide to marketing and selling on Instagram
With over 800 million active users, Instagram is only beat by Facebook in global popularity. And because the platform is owned by Facebook, it’s also privy to Facebook’s unbeatable targeting …
Posted on Jan 29, 2018 7 min read
Interview with TJ Reid: Elite Catch Baits
Find out how this entrepreneur built his business from the ground up using Instagram. Elite Catch Baits specializes in hand-crafted fishing lures with attention-grabbing names, including “savage …
Posted on Jan 25, 2018 3 min read
Marketing and selling on the world’s largest social media platform
Facebook has undergone multiple transformations since it launched in 2004. What started as a social network exclusively for college students is now a gold mine for marketing professionals and a …
Posted on Jan 22, 2018 5 min read
78th Meridian Clothing Co.
Submitted January 2018 Tell us a bit about your business. Our business was inspired by a tight group of friends who were dedicated to making amazing content, graphic designs and a few laughs. We are …
Posted on Jan 19, 2018 3 min read
Interview with Dawn Harry: Nini's Gifts and Garden Treasures
This store owner’s small marketing budget packs a punch. Nestled just a few blocks from Lake Marie in Antioch, Illinois, Nini’s Gifts and Garden Treasures caters to those who fancy all things …
Posted on Jan 16, 2018 3 min read
Keep your business secure and thriving with these four tips
Flying by the seat of your pants when it comes to your business finances? This year, protect yourself from getting burned by clients, vow to charge what your skills are worth and find ways to cut …
Posted on Jan 15, 2018 5 min read
Four productivity tools you need to check out
Do you want to take on more projects or clients, free up mental energy for what you’re already working on or enjoy a well-deserved breather? None of that is out of reach. The following apps and …
Posted on Jan 8, 2018 4 min read
Increase your Shopify store’s visibility and sales with these 5 tips
Shopify is inherently intuitive to use, but when you’re one of half a million other stores, getting your shop in the limelight takes some work. That’s where these tips and ideas come into play. Take …
Posted on Jan 8, 2018 3 min read
Roar into the New Year with these resolutions
The first of the year isn’t just a time to resolve to get organized, go for regular runs, or call grandma once a week; it’s a prime opportunity to take an honest look at your business’s last year and …
Posted on Jan 1, 2018 4 min read
Your site traffic is increasing, so how do you keep things moving in the right direction?
Your site has seen a solid increase in traffic and you want to make sure that you’re not only keeping current visitors coming back, but that you’re leveraging them to bring on more visitors and …
Posted on Oct 27, 2017 3 min read
Stand out from the crowd: benefits of business awards
Millions of companies all over the world compete to attract and retain customers, giving consumers endless choices to meet their personal and professional needs and wants. So how do you stand out from …
Posted on Oct 13, 2017 3 min read
Play to your strengths: destination shopping is what consumers want
Consumers want experiences, not things, and as a retailer you’re in a unique position to give them just that by turning your store into a place they want to go, even if they don’t necessarily need to …
Posted on Oct 11, 2017 3 min read
Recycle, repurpose, repromote: getting the most out of your existing content
You’ve dumped time and money into your content marketing strategy, but you’re quickly running out of both. Give yourself (and your wallet) a break and get the most out of what you’ve already produced …
Posted on Oct 8, 2017 3 min read
When your business name no longer fits
No matter your reason, changing your business name can be costly, stressful, and time consuming; but it can also be lucrative. Way back in 1992, Sprint was known as United Telecom; in 2008, Kinkos …
Posted on Sep 29, 2017 3 min read
It’s probably not your pricing – why customers head elsewhere
A few things lead customers to decide that your business isn’t worth their time or money, and your product or pricing rarely play a role. Remember, customers who leave obviously found your business …
Posted on Sep 15, 2017 3 min read
Get out there: tips for standing out at your local fall and winter events
You’ve reserved your spot at your town’s fall or winter event, and now it’s time to start planning how you’ll best utilize it to your business’s advantage. And there are plenty of advantages: recent …
Posted on Sep 14, 2017 3 min read
Doing this in your community can build awareness for your business
Social media platforms and local advertising go a long way toward increasing name recognition in your community, but results are lackluster when your goal is to build trust, become a presence in your …
Posted on Jul 20, 2017 3 min read
The social media platform your customer is probably on
Social media started out small, relegated to internet chatrooms and message boards. Then 2002 hit, and suddenly connecting with people online wasn’t just a novelty – it quickly became an intrinsic …
Posted on Jul 19, 2017 3 min read
Preparing for summer business
It’s the first official week of summer and the university students are home on summer break. Parents are shuttling children to summer camps. Office workers are retreating to office air conditioning …
Posted on Jun 20, 2017 1 min read