Articles pertaining to "retention"

Beginner's guide to creating an actionable customer database

Customer databases are the backbone of conversion and retention, giving you information that lets you tailor marketing efforts and programs to your actual customer base. The result? Reduced costs, …

Posted on Oct 11, 2017 3 min read
  • customer database
  • marketing
  • conversion
  • retention

Winning back inactive customers

Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …

Posted on Sep 1, 2017 3 min read
  • marketing
  • customer reactivation
  • retention