Articles pertaining to "google-analytics"

Conversion rates, goals and testing: making your website work for you

When a visitor lands on your website, the layout, design, copy and images all lead them on a path to completing the action you designed your entire site for, whether that’s purchasing a product, …

Posted on Mar 12, 2018 5 min read
  • website
  • conversion rate
  • conversion goal
  • website conversion
  • website testing
  • google analytics
  • optimizely
  • vwo

A primer on Google Analytics

You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …

Posted on Aug 29, 2017 3 min read
  • seo
  • google analytics
  • content marketing
  • website
  • customer conversion