Articles pertaining to "email-marketing"
From one sale to many: 4 ways to turn seasonal customers into regulars
Every business—no matter the size or industry—experiences periods that are busier than others. Whether you’ve just finished out end-of-year holiday sales, killed it during the leadup to Valentine’s …
Posted on Dec 17, 2018 7 min read
17 holiday marketing ideas to up sales and loyalty
The holiday season is right around the corner and now’s the time to start launching your holiday marketing campaign. According to the National Retail Federation, up to 40% of small businesses’ sales …
Posted on Nov 12, 2018 4 min read
The art of subject lines: increase open rates, maximize email campaigns
People send over 269 billion emails every day, and that’s only expected to increase over the next few years. Given that 111.1 billion of those are marketing related, your target audience’s inboxes …
Posted on Aug 6, 2018 6 min read
Interview with Alysia Rodgers: Acquire Design, Inc.
This freelancer-turned-entrepreneur has found her calling helping business owners, professionals and college students get ahead. Learn how she markets her services and maintains motivation. In 2008, …
Posted on Aug 2, 2018 3 min read
11 winning automated email ideas
Did you know that the average return on email marketing is over $40 per dollar spent? Email is the second most effective way to acquire new customers, but it’s also ideal for keeping current …
Posted on Jun 18, 2018 4 min read
Interview with Rita Casanova: Healing 4 Harmony, LLC
This entrepreneur may own a niche company, but she still makes modern marketing tactics work for her brand. Learn all about her philosophy on business and favorite marketing tools. Rita Casanova, …
Posted on Jun 14, 2018 4 min read
5 ways to increase website traffic (no content marketing required)
Content may rule the internet, but it’s by no means the only traffic driver out there. Let’s take a break from the “king,” get back to the basics and dig into tried-and-true ways to bump up your …
Posted on Mar 19, 2018 4 min read
Solutions Beyond Strategies
Tell us a bit about your business. My own journey as an entrepreneur for some 20 years, with three successful SMEs behind me, inspired me to support women entrepreneurs and professional women in …
Posted on Mar 16, 2018 3 min read
When your marketing budget and home utility budget match
You know that $200 doesn’t go very far in your personal life, and when it comes to marketing your business that monthly budget can feel like pennies. But with some strategic thinking and a little …
Posted on Sep 29, 2017 3 min read
A beginner's guide to MailChimp
MailChimp makes putting together email marketing campaigns a breeze. The platform, founded in 2001, currently boasts 8 million customers thanks to its intuitive design, comprehensive host of options, …
Posted on Sep 7, 2017 4 min read
Winning back inactive customers
Convincing customers who’ve strayed or dropped you completely to come back around is absolutely possible; in fact, it’s still easier than trying to acquire an entirely new customer. Start by setting a …
Posted on Sep 1, 2017 3 min read