Articles pertaining to "customer-conversion"

Getting the big picture – visualizing your customers’ journey

Customer journey maps function as a big picture view of the entire customer lifecycle, breaking down the multiple stages that occur over the course of the relationship and pinpointing what goes in to …

Posted on Sep 1, 2017 3 min read
  • customer conversion
  • customer activation
  • customer journey map
  • marketing

A primer on Google Analytics

You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …

Posted on Aug 29, 2017 3 min read
  • seo
  • google analytics
  • content marketing
  • website
  • customer conversion