Articles pertaining to "content-marketing"

From one sale to many: 4 ways to turn seasonal customers into regulars

Every business—no matter the size or industry—experiences periods that are busier than others. Whether you’ve just finished out end-of-year holiday sales, killed it during the leadup to Valentine’s …

Posted on Dec 17, 2018 7 min read
  • customer retention
  • content marketing
  • customer service
  • surveys

Content curation 101: find, share and turbo-charge your content marketing

Content curation is a powerful addition to your content marketing strategy, transforming you from a trusted voice in your industry to an indispensable resource in the eyes of your audience. That is, …

Posted on Oct 1, 2018 6 min read
  • content marketing
  • content curation
  • blogging
  • video
  • podcasts
  • photography

Welcome to the future: automating customer service and engagement with Facebook chatbots

If you aren’t taking advantage of Facebook Messenger chatbots, you’re missing a golden opportunity to streamline customer service and engage with consumers in a whole new way. Here are the facts: …

Posted on Jul 23, 2018 6 min read
  • customer service
  • content marketing
  • chatbots

5 ways (and countless tips) to leverage the summer slowdown

As temperatures rise, sales tend to fall. Customers skip off on vacation, spend more time by the pool than in stores and opt for family barbeques over chatting with their accountants. After working …

Posted on Jun 11, 2018 6 min read
  • website
  • content marketing
  • networking
  • customer appreciation
  • customer satisfaction
  • productivity
  • finance

YouTube 101: getting started and growing your channel

The idea of starting a YouTube channel might seem daunting, but it’s worth the investment for small businesses and freelancers. With over 1 billion users across 88 different countries, YouTube boasts …

Posted on Apr 16, 2018 7 min read
  • youtube
  • video
  • content marketing
  • marketing

Video is taking marketing by storm—here’s how to get started

With experts estimating that video will account for 80% of all consumer internet traffic by 2019, YouTube reporting 100% increases in mobile consumption every year and social videos generating 1,200% …

Posted on Feb 26, 2018 6 min read
  • content marketing
  • video marketing
  • video
  • youtube
  • periscope
  • vimeo
  • instagram

The ultimate guide to promoting your best content

Here’s the truth: Most content is not worth paying to promote. But when you pinpoint those few gems that are and utilize low-cost promotion options to get the content in front of a wider audience, …

Posted on Feb 19, 2018 6 min read
  • content marketing
  • content promotion
  • brand awareness
  • website
  • blog post
  • infographic
  • video

How much should branding really cost?

A thoughtful, creative brand strategy differentiates you from your competitors and gives customers a relatable image to build a loyal relationship with. But how much should branding cost? Let’s break …

Posted on Oct 21, 2017 3 min read
  • marketing
  • branding
  • website
  • content marketing

7 simple tips for increasing blog traffic

You’ve added a blog to your company’s site and spent hours researching topic ideas, adding content, and sharing what you post with your social media followers. But your traffic is either stagnant or …

Posted on Oct 20, 2017 3 min read
  • blog traffic
  • content marketing
  • cross promotions

Go viral with StumbleUpon

Ever wonder how certain pieces of content ended up going viral? There’s a good chance it happened because of StumbleUpon. Designed for consumers who love falling down a rabbit hole online, this part …

Posted on Oct 8, 2017 3 min read
  • Marketing
  • stumble upon
  • content marketing
  • stumble upon ads

When your marketing budget and home utility budget match

You know that $200 doesn’t go very far in your personal life, and when it comes to marketing your business that monthly budget can feel like pennies. But with some strategic thinking and a little …

Posted on Sep 29, 2017 3 min read
  • marketing
  • finances
  • SEO
  • referrals
  • content marketing
  • Bing
  • directories

Be a host, not a vending machine – developing a brand voice

Today’s consumers crave information, scarfing it down with abandon. But they want something else even more: connection. You can put out the most relatable, useful, timely content in the world, but if …

Posted on Sep 5, 2017 3 min read
  • marketing
  • branding
  • content marketing
  • brand voice

A primer on Google Analytics

You’ve created a website or blog for your business and installed Google Analytics, so what exactly do you do with it? This multifaceted service provides answers to just about every question you have …

Posted on Aug 29, 2017 3 min read
  • seo
  • google analytics
  • content marketing
  • website
  • customer conversion