Tell us a bit about your business.

I’m a digital marketing specialist with a focus on analytics. My clients are small to medium businesses in the southeast of England. I’m very analytical myself, with a degree in genetic engineering as well as being a certified Google Partner. I wanted to bring the benefits of data-led decision making to companies who can’t afford the cost of large agency fees, and whose in-house marketers are usually more generalists.

When my dad became ill, I resented being stuck in my employer’s office while he faded away at home. And, I wanted the flexibility to do the things in my life that mattered. So, I decided to make the leap to self-employment. And here I am.

I chose ‘Platypus’ as the name partly because it’s my favorite word (it’s impossible to say without smiling) and partly because it is a hybrid animal—a bit like me. While I’m analytical, I’m also very much a people person and creative, too. I don’t just analyze the data, I convert it into meaningful insights and actions that improve clients’ online presence, amplify their SEO, lure in new customers and keep existing customers engaged and spending.

How has your business progressed recently and what do you attribute that to? Where do you see your business in one year?

In my first year, I grew from nothing to eight regular clients, all of whom regularly provide feedback on the sales increases they are seeing as the result of my work. I have become more aware of how my analytical insights are giving my clients confidence in their own decisions, which is helping them grow.

What are your favorite tools or resources that help you do business smarter, and how have they made a difference?

Google Analytics, Google AdWords, Mailchimp, Google Data Centre, Google Drive and WaveApps.

What advice would you offer to businesses like yours just starting up?

When I started, a number of agencies told me there was no market for what I was doing. But I found that hard to believe. I’d advise someone else to believe in themselves and do an honest job. Trust is everything with clients, and it is what leads to referrals.

Where can customers find and connect with your business?

Submitted January 2018


Flexibility with focus: adapting to change for long-term success

What happens when rapid technological changes combine with dramatic shifts in society, local marketplaces and global trends? Change becomes the only constant. Learning to adjust, adapt and overcome …

Posted on Jan 28, 2019 5 min read
  • technology
  • employees
  • productivity
  • self-care
  • management
  • marketing

Infinity RPA

Tell us a bit about your business. Infinity RPA is a commercial drone business servicing Australia and based on the New South Wales’ central coast. I have always wanted to own and operate my own …

Posted on Jan 24, 2019 3 min read
  • business profile
  • Infinity RPA
  • drone
  • technology
  • industry
  • diversifying
  • finance
  • LinkedIn
  • networking

4 inventory solutions that streamline, automate and promote better sales

When your store’s inventory is well-managed, you’re ready to pounce on a reorder so a popular product stays in stock, able to notify site visitors when a product is out of stock, utilize your storage …

Posted on Jan 21, 2019 5 min read
  • inventory
  • sales
  • retail
  • e-commerce
  • tools
  • Shopify
  • BigCommerce
  • Wix
  • Squarespace

Grow your business for free

Get the know-how you need to take your business to the next level.