Tell us a bit about your business.
Our business is the result of 15 years of experience in the field of visualization for architecture as professionals working for other companies. We create images for architectural design to show how the design will look like once it’s built. These images are called renderings, and we focus on making them look photorealistic and inspiring.
Our clients range from architecture firms that need to visualize their designs throughout the process to manufacturers that need a realistic-looking ad for, for example, a high-end magazine.
How has your business progressed recently and what do you attribute that to? Where do you see your business in one year?
This past year was great for us in many ways. First, we were working nonstop. Second, we managed to distribute the work more efficiently, in a way that gave us a balanced cash flow. We also found multiple clients coming back, which is the best we can ask for.
I believe we owe our success this year to maintaining the highest standards on every project, small and big. Regardless, we were spending more time on them than we were being paid for. In the end, the extra effort paid for itself in projects that we’re proud to show in our portfolio.
One year from now, we see our business having established new clients and several new prospects for the next year.
What are your favorite tools or resources that help you do business smarter, and how have they made a difference?
Because ours is a niche market, LinkedIn was one of our favorite tools, although word-of-mouth is invaluable.
Wix was also a nice addition. We used to design our website by coding it ourselves. We realized it’s not worth doing it that way anymore and now we’re able to keep it updated frequently, with the added value of built-in SEO.
Invoicing with PayPal is a major help. Not only does it give us an excellent platform to work with for invoicing, it also lets us receive payments with credit cards, send reminders for overdue invoices and easily link the data with accounting.
What advice would you offer to businesses like yours just starting up?
Thinking big may not be the best at the beginning. Sometimes, it’s better to crawl before you walk. Also, you need to think that it will probably take years until you start to feel that your business is working.
Where can customers find and connect with your business?
Submitted January 2018