This established entrepreneur penetrated a market many experts consider oversaturated. Learn how she built a successful business and manages to stay inspired and productive when faced with challenges.
Katie Eaker, owner of Georgia-based Katie B. Photography, knew she wanted two things from her career: complete control over her path and endless opportunities to flex her artistic muscles. A lifestyle and wedding photography business hit all the marks. She explains, “I have always loved being creative, and photography has been the perfect outlet for me as a creative entrepreneur. I love being able to help capture important memories and special moments for people to look back on for years to come.”
The photography industry is notoriously difficult to excel in, but Eaker did her due diligence, constantly works to improve her skills and business know-how, and prioritizes maintaining motivation.
On the challenges of running a business, she says, “My biggest challenge has been learning the ins and outs of starting your own business. When you’re just starting out, you have to wear a lot of hats, and I had to learn a lot of things very quickly. However, it has pushed me to be a better photographer and business owner. And, it has pushed me to reach out and create a community of other business owners going through the same struggles.”
It’s that community that Eaker uses to keep pushing herself forward. She explains, “I truly believe in the idea of community over competition. I want to help foster a community of creatives that teach, grow and mentor each other instead of compete and tear each other down. I believe it not only makes me better as an artist, but it allows everyone the chance to flourish, create and follow their own dreams just like I am trying to do.”
In addition to her network of people, this entrepreneur also relies on podcasts to expand her knowledge and keep her inspired: “I listen to a lot of business podcasts that help me stay motivated and learn about things like finance, business planning, marketing and organization. It’s a good way to get quality information for free.”
Eaker also finds introspection helpful when dealing with the struggles of starting, building and maintaining her business. And that introspection has taught her some valuable lessons. “Done is better than perfect. I am a perfectionist and a lot of the time I will obsess over a project or a session, even if deep down I know it’s good work. Sometimes you have to just put yourself out there with the resources you have right now instead of always waiting for the perfect time. You will get better and you will improve, but not if you never get out there and try.”
For other entrepreneurs, this seasoned business owner offers some sage advice: “People around you will think you are crazy or that it’s impractical to go out on a limb to start you own business. I think it’s always good to take others’ advice, however don’t let others’ doubts derail you in your journey. Keep your vision strong and try to find something to motivate you every day. Even if it’s small.”
Interested in learning more about Eaker and her business? Check out her website at www.katiebeaker.com.
