Get your money's worth on Facebook advertising

Facebook advertising might not be in your budget today, you might think you need hundreds or even thousands of dollars to get started. You can start with $20! In fact, you could start with $1.

If you’re not sure where to start, a great way to get going is to use an existing list of customers to find similar potential customers. You can upload a list of names, with emails or phone numbers, or even zip codes and other city data. Once you have this list, creating a Lookalike Audience is easy.

When you set up ads, you’ll select this audience as a Lookalike, which will show your ads to people who are similar in demographics to your existing customers (they can also be friends of, or connected to, your customers).

Starting with an audience you know your product or service is relevant to will give you confidence and a higher probability of success. You can start with some of your existing social media posts that have been popular to structure your first few ads. This also makes it easier to get started.


Flexibility with focus: adapting to change for long-term success

What happens when rapid technological changes combine with dramatic shifts in society, local marketplaces and global trends? Change becomes the only constant. Learning to adjust, adapt and overcome …

Posted on Jan 28, 2019 5 min read
  • technology
  • employees
  • productivity
  • self-care
  • management
  • marketing

Matchbox Design Group

Tell us a bit about your business. We are a marketing firm with a technical edge. We have helped clients in a variety of industries—including health care, education, manufacturing, architecture and …

Posted on Jan 18, 2019 2 min read
  • business profile
  • Matchbox Design Group
  • marketing
  • e-commerce
  • website design
  • apps
  • tools
  • technology

Interview with Alexandra Mulhearn: Winsome Sash Boutique

This entrepreneur created a flourishing online boutique at the ripe old age of 21. Read about how she manages the more tedious side of running a retail store—like bookkeeping and inventory—while …

Posted on Jan 17, 2019 3 min read
  • retail
  • e-commerce
  • bookkeeping
  • inventory
  • sales
  • marketing
  • Instagram
  • entrepreneur
  • interview

Grow your business for free

Get the know-how you need to take your business to the next level.