11 website add-ons that help convert visitors into customers

Tools. Apps. Plug-ins. Widgets. No matter what you call them, website add-ons transform your corner of the internet from competent to powerfully effective at converting visitors into customers.

These 11 add-ons and tool suites create opt-in pop-ups, add social sharing buttons, shorten the purchase process, incorporate live chat and so much more. And, all of them work with Biz.me readers’ favorite site builder, Wix.

Quick note: The prices included are directly from the add-ons’ developers. Your website builder may offer a different price in their marketplace (if available).

11. Sumo

Sumo offers several add-ons in its suite of tools, including email opt-in pop-ups, content discovery, social sharing buttons, heatmaps and more. The suite, developed over several years, also has powerful analytics—including a content tool—that make tracking your site and base a breeze.

Price: Free to $99 per month

**Compatibility: **Any platform that allows you to place custom JavaScript in the body section of website pages.

10. Leadpages

Create stunning landing pages for all your campaigns using Leadpages’ drag-and-drop editor, complete with 130-plus free templates. It integrates with most major email marketing and customer relationship management products, and lets you A/B test landing pages and track analytics. You can also use Leadpages’ sister products, Leadlinks and Leadboxes, to design custom links and pop-ups that allow existing subscribers to join sub-lists, webinars and accept offers with one click. Include a Leadlink in an email about an upcoming webinar so recipients can register near-instantly. Or, use Leadboxes to create pop-ups that automatically register site visitors for the same webinar.

Price: $25 to $199 per month

Compatibility: Squarespace, Wix, Weebly, WordPress and more.

9. Shareaholic

Grow site traffic, increase engagement and promote your content with Shareaholic. Add social sharing and follow buttons, image sharing buttons, related content and so much more with this powerful suite of tools. Shareaholic also offers the ability to incorporate video ads, native ads and cookie consent prompts.

Price: Free to $500 per month.

Compatibility: WordPress and Drupal. But, it can be installed on nearly any site.

8. LiveChat

One of the leading chat and help desk tools for freelancers and entrepreneurs, this add-on works seamlessly with a variety of website builders to help improve feedback, customer service and conversions. It offers built-in responses and the ability to watch customers interact with a page. Bonus: The handy download tool lets you send files to customers directly through the chat window.

Price: $16 to $149 per month

Compatibility: Wix, Weebly, Squarespace, WordPress and more.

Here’s what LiveChat’s dashboard looks like on your end:

Live chat

7. Moovit

Have a brick-and-mortar business in a city? Moovit is for you. This widget helps customers find the quickest public transportation route to your business in 77 different countries. And it’s expanding the available routes rapidly. Take advantage of the widget’s customization options so the embedded map fits your brand.

Price: Free

Compatibility: Available as a Wix app. But, you can embed the widget on any website.

6. SocialStream

You’re spending time working your social media accounts, so why not show them off on your website? SocialStream is a widget that collects all of the posts from your various accounts and displays them beautifully right on your site. It works with Facebook, Twitter, Instagram, YouTube, Pinterest and Tumblr, and features built-in analytics so you can get to know your customers even better.

Price: Free to $299 per month

Compatibility: Wix, Weebly and Shopify.

5. OptinMonster

Ready to build up that email list? Create custom signup forms and use the add-on’s analytics to track your website, visitors and email leads. With an intuitive drag-and-drop builder and the ability to trigger and display pop-ups in multiple ways, it’s easy to use and extremely effective.

Price: $22 to $122 per month

Compatibility: Any website.

4. WisePops

Design smart pop-ups using WisePops’ 30+ templates or the tool’s custom drag-and-drop builder. Organize and monitor your campaigns and take advantage of multiple targeting and display options, including triggering a pop-up based on how a user is interacting with your site. For example: Trigger a pop-up when a visitor scrolls down a page, clicks a specific link, hovers over a product image or even closes a tab. WisePops also integrates with loads of email marketing platforms and customer relationship management tools.

Pricing: $29 to $149 per month

Compatibility: WordPress, Wix, Squarespace, Drupal, Weebly and more. Plus, you can add the pop-ups to a custom website.

3. Instapage

Create beautiful, branded, mobile-friendly landing pages using one of Instapage’s over 200 templates. It includes built-in analytics, including A/B testing and heatmaps, as well as lead list exports to help push your prospects through the sales cycle more quickly.

Pricing: $99+ per month

Compatibility: WordPress and Drupal. Or, publish landing pages directly to your domain using Instapage’s CNAME publishing option.

2. ‘Buy it now’ buttons

Streamline your sales process by adding a “buy it now” button to product pages. Statistically, most purchases are impulse buys, and “buy it now” is a classic, effective call to action. These handy buttons minimize the steps involved in making a purchase, capitalizing on peoples’ fear of missing out.

Pricing: Varies

Compatibility: Most website builders offer this add-on. Or, you can create a button through PayPal.

1. 123 Form Builder

Create custom forms in minutes with 123 Form Builder. Whether you want to conduct surveys, give customers the option of online bookings or capture leads, this add-on has loads of uses. In addition to working on most websites, it also integrates with Google Drive, MailChimp, DropBox and PayPal, as well as several other tools.

Price: Free to $44.99 per month

Compatibility: Available as a Wix and WordPress app. And, it works with all website builders that support customized scripts.

Ready to improve your conversion rates even more? Check out Biz.me’s exclusive post on making your website work for you.

Biz.me is not affiliated with or endorsing any product or brand mentioned or linked to in this post.


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